Privacy Policy - Showcase Performance Group

1. Introduction

At Showcase Performance Group, we are committed to protecting the privacy and personal data of all visitors and users of our website, showcaseperformancegroup.com. We understand the importance of transparency and accountability in data processing and strive to ensure that all personal data is handled in compliance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy outlines how we collect, use, store, share, and protect your personal data and your rights in relation to it.

2. Scope and Data Controller Role

This Privacy Policy applies to all personal data collected through our website, showcaseperformancegroup.com, and any services, features, or content we provide through it. For the purposes of GDPR and similar data protection laws, Showcase Performance Group is the Data Controller of your personal data processed via the website. Our contact information can be found at the end of this document.

3. Categories of Personal Data We Process

We may collect and process the following categories of personal data:

a. Usage Data
Includes information about how you use our website, such as pages visited, referral sources, browser types and versions, IP address, session information, and geographic location.

b. Account Data
Includes personal details provided when creating an account or registering for services—such as name, mailing/billing address, email address, and phone number.

c. Profile Data
Includes information about your preferences, past purchases, browsing behavior, and personalized content interactions.

d. Communication Data
Includes all correspondence between you and Showcase Performance Group, including support requests, email exchanges, customer inquiries, and chat logs.

e. Technical Data
Includes data from the device and system you use to access our website, such as IP address, login activity, time zone setting, operating system, browser type, and device identifiers.

f. Transaction Data
Includes details about payments to and from you and other transaction details such as service or product purchases, delivery instructions, and billing history.

g. Preference Data
Includes marketing and communication preferences, consent selections, and interest indicators you actively provide through forms or interactions.

4. Legal Basis for Processing Personal Data

We process your personal data lawfully under the following legal bases:

– Performance of a contract – when processing is necessary for the fulfillment of a contract with you.
– Consent – when you have provided explicit consent for specific processing activities.
– Legitimate interests – where we have a lawful interest in processing that is not overridden by your personal rights and freedoms, such as fraud prevention, website analytics, or internal improvements.
– Legal obligations – where processing is required to comply with applicable legal obligations.

5. Your Rights

As a user or data subject, you are entitled to exercise the following rights under GDPR and CCPA, subject to applicable limitations:

– Right of Access: Request access to your personal data and receive details on how it is being used and shared.
– Right to Rectification: Request corrections to inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your data where it is no longer necessary or lawfully retained.
– Right to Restriction: Request restriction of processing in certain cases (e.g., pending a rectification or dispute).
– Right to Data Portability: Request your personal data in a machine-readable format for transfer to another service provider.
– Right to Object: Object to the processing of your data based on legitimate interests or direct marketing.
– Right to Non-Discrimination: Exercise your privacy rights without discrimination under any applicable law.

To exercise any of these rights, please contact [email protected].

6. Security Measures

We implement industry-standard security measures to safeguard your personal data and ensure its confidentiality, integrity, and availability. These measures include, but are not limited to:

– End-to-end encryption of data in transit and at rest
– Role-based access controls to limit data exposure
– Routine security audits and monitoring
– Secure data storage and backup systems
– Ongoing training of staff in data protection and cybersecurity best practices

7. International Data Transfers

If we transfer personal data outside of the jurisdiction in which you reside (for example, from the EU to the United States), we do so strictly in accordance with data protection law and implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other lawful mechanisms.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

– Usage Data – retained for up to 24 months to analyze site performance and usage trends
– Account and Profile Data – retained as long as the account remains active or for up to 7 years for regulatory compliance
– Communication Data – retained for up to 3 years for customer service and accountability
– Transaction Data – retained for 7 years for accounting and legal obligations
– Preference Data – retained until consent is withdrawn or up to 2 years following inactivity

Once the applicable retention period expires, the data will be securely deleted or anonymized unless legal obligations require continued storage.

9. Cookie Policy

Our website, showcaseperformancegroup.com, uses cookies and similar technologies to distinguish you from other users, which helps improve performance and personalize content. We use the following types of cookies:

– Essential Cookies – necessary for website functionality and access control
– Functional Cookies – enable enhanced functionality and personal preferences
– Analytics Cookies – collect usage data to improve website performance and UX
– Performance Cookies – track the performance of features and uptime

10. Cookie Management and Compliance with GDPR & CCPA

You can manage your cookie preferences at any time by using the consent management tool provided on our website or by adjusting your browser settings. Under GDPR and CCPA, you have the right to refuse non-essential cookies and change consent at any time. We ensure that cookies and trackers are not deployed or accessed without obtaining your prior consent where legally required.

11. Children’s Privacy

Our website and services are not directed to or intended for children under the age of 13. We do not knowingly collect personal data from anyone under this age. If we discover that we have inadvertently collected personal data from a child under the age of 13, we will take reasonable steps to delete such data immediately. If you believe a child has submitted personal data on our website, please contact us at [email protected].

12. Policy Updates and Notifications

We may update this Privacy Policy from time to time in response to changes in law, technological developments, or our data practices. Any material changes will be communicated through our website or via direct notice where appropriate. Your continued use of showcaseperformancegroup.com after changes are posted signifies your agreement to the updated terms.

13. Contact Information

If you have any questions regarding this Privacy Policy, the processing of your personal data, or wish to exercise your legal rights, you may contact us at:

Email: [email protected]

We take compliance with privacy laws seriously and are committed to maintaining transparency, safeguarding personal data, and responding promptly to any data-related concerns. Please reach out if you have any questions or wish to file a privacy-related complaint.